The Birth of Guugly Wuugly

Our Inspiration

One evening, while shopping online for my daughter Sia, my wife and I faced a common dilemma: finding clothes that were both high-quality and affordable. We spent hours searching, only to settle on an expensive option because it was for our daughter. This struggle kept bothering me, so I woke my wife and said, "I want to build a brand that solves this problem with good-quality clothing priced right for parents like us." She replied, "You're really stuck on this, aren't you? Go to sleep; you have work tomorrow."

 

The Beginning

That night, I discussed the idea with my brother, who encouraged me to pursue it. And so, Guugly Wuugly was born with the vision of creating the best quality kids' wear in India. Coming from an IT background, I had no experience in fashion design, but I was determined to make clothes that parents would want for their kids: super soft fabrics, free from harmful chemicals, and designed to be comfortable and fun—all at sensible prices.

Our Journey

I traveled 3000 km across southern India, meeting over 60 manufacturers and learning about cotton, knitting, dyeing, printing, and stitching. After nine months of research and development, I finally understood how to make quality products. The journey has been a roller coaster, but I remain positive and determined to achieve my goal of providing amazing, storytelling clothing known for its quality and comfort.

 

Our Mission

Guugly Wuugly is not just a brand; it's an emotion. We aim to inspire kids and provide them with the utmost comfort. By offering premium quality at prices that make sense, we ensure parents can feel good about their choices. Guugly Wuugly is for parents like us and kids like Sia.